Copywriters are responsible for generating the words, slogans and audio scripts that accompany advertising visuals.

Creative copywriters are employed by agencies either permanently or on a freelance basis to develop advertising concepts. They mainly deliver the words and verbal content that accompanies the visual elements.

The typical creative process can involve:

  • discussing the client’s core message and target audience
  • brainstorming visual and copy ideas with other members of the creative team
  • writing and presenting a few options to clients
  • modifying copy until the client is satisfied
  • overseeing the production phase.

More information can be found here.