Atelier Ultimate Follows a Design Thinking Methodology
Design Thinking can be regarded as a problem-solving methodology for the resolution of problems.
As a solution-based approach to solving problems, Design Thinking is particularly useful for addressing ill-defined or tricky problems. For ill-defined problems, both the problem and the solution are unknown at the outset of the problem-solving process. Even when the general direction of the problem may be clear, considerable time and effort is spent on clarifying the requirements. Thus, in Design Thinking, a large part of the problem-solving activity is comprised of defining and shaping the problem.
The resulting problem resolution is regarded as creative, fluid, and open, and also as the search for an improved future result.
A Creativity Approach
Unlike analytical thinking, which is associated with the “breaking down” of ideas, Design Thinking is a creative process based on the “building up” of ideas. Conventional analytical approaches focus on narrowing the design choices, while Design Thinking focuses on going broad, at least during the early stages of the process.
In Design Thinking, our designers do not make any early judgments about the quality of ideas. As a result, this minimizes the fear of failure and maximizes input and participation in the ideation (brainstorming) and prototype phases. “Outside the box thinking” is encouraged in the earlier process stages, since this style of thinking is believed to lead to creative solutions that would not have emerged otherwise.
A Customer-Centered Approach
Design Thinking is a more creative and user-centered approach to problem-solving than traditional design methods. Design Thinking defies the obvious and instead embraces a more experimental approach. The heart of the method is in understanding the customer: All ideas and subsequent work stem from knowing the customer.
The Design Thinking methodology is not just applied to design problems. Design Thinking is seen as a way to apply design methodologies to any of life’s situations. It is often used to explore and define business problems and to define products and services. In other words, Design Thinking brings the design approach into the business world. In this vein, Design Thinking has been characterized as a discipline in which the designer’s sensibility and methods match people’s needs, by applying what is technically feasible and by contemplating what a viable business strategy can convert into customer value and market opportunity. As a methodology or style of thinking, it combines empathy for the context of a problem, creativity in the generation of insights and solutions, and rationality and feedback to analyze and fit solutions to the context – All this helps derive a solution that meets user needs and at the same time generates revenue, that is, drives business success.